First off, what is the definition of Personal Branding?
Personal Branding is the definition or meaning of your public persona. It’s you at your core. It’s your approach and style. It’s your core values, beliefs, purpose, and goals.
It has a lot to do with your personality and what you currently stand for. I say that because this can change depending on where you are in your life. My personal brand has slightly changed from when I was married with two small children, working in Corporate America, then it is now that I am single, with two adult daughters and a focus on growing my marketing business.
While I’ve always been very conscious of my personal brand, I’m now hyper-aware of my personal brand. As an entrepreneur, building trust and creditability between my brand, industry colleagues, and clients are vital to my success. It also enhances my reputation and motivates others to want to do business with me.
As entrepreneurs, having a strong personal brand is vital to our success. Emerging technologies and online search engines make it easier than ever for potential clients to research your brand before making a purchase from you. Customers are becoming more discerning in their choices and selecting brands that are seen as trustworthy and authentic.
That said, your Personal Brand should always reflect your true character and should be built on your values, strengths, uniqueness, and genius. If you are branded in this organic, authentic, and holistic way your Personal Brand will be strong, clear, complete, and valuable to others. When you can consciously and intentionally influence public perception and consumers, you can elevate your credibility.
If you are interested in a complimentary personal brand assessment email me at gidget@socially-focused.